It was at the beginning of the 2000s that denim on denim took its first steps in the fashion sphere. We all remember the appearance of Britney Spears and Justin Timberlake at the American Music Awards which unleashed passions. We may have believed it to be a fashion faux pas and yet their look has become more than iconic. In 2022, the catwalks have re-tamed this trend, more chic, more fashionable than ever. We tried to resist it but were ultimately forced to succumb to it.

Adopt the denim trend, always in style

What we like about this trend is that we only need a few good basics to make it our own: a denim shirt, straight jeans and that's it. What's even cooler is that there are no limits on shoes: sandals, moccasins, sneakers, anything goes. And when it comes to accessories, we don't deny ourselves anything either: a denim bag to complete our full denim look, of course!

What's new this season is that denim is colorful. It's impossible to miss the brown denim that made its mark on the most beautiful street styles of Fashion Week. Our advice? The total denim look works with all types of denim, whether raw, washed or colored. We can mix shades or stay monochrome. It's way too easy actually! In any case, because we are aware of its impact, we will favor durable jeans to keep in our wardrobe for a long time.

On the innovation side, we have discovered some very interesting new technologies. We can turn to waterless jeans (which only require 2.5 liters of water to wash them, compared to 10 liters for classic jeans), in organic cotton or laser-washed.

We have selected the most beautiful pieces of the moment for you to adopt this look without missteps. Let yourself be guided!