💯 100%
Products with a 100% fiber composition are preferred, as they are much easier to recycle. Indeed, it's still difficult today to separate the fibers of a single material, and products composed of a mixture of fibers present a real problem at the end of their life. For circular fashion, we're pushing single-fiber to the max!
🌱 Organic cotton
Organic cotton is definitely one of our favorite fibers. We love cotton for its softness, breathability and naturalness. When it's organic, it avoids the main problems of its production: soil pollution and massive water use. And why? Because when it's treated naturally, the soil is enriched with nutrients and better able to absorb water.
What's more, organic cotton is more resistant than conventional cotton - we're all for it!