Verlan Lighter

"verlan” is a french language game in which the syllables of a word are reversed. Although it's an old French tradition, it's only since the 1990s and the advent of hip-hop culture that verlan has been adopted by everyone. Fashion is a language, Verlan is the language of our generation. This brand likes to share its sovereignty, with Twombly, Bruce Weber, Eric Cantona and Paul Valery among the people it admires.
With Verlan, the rules of the game are simple: all their clothes are limited editions, they have no release calendar, they move at the pace of the customer's needs, and they don't offer sales.