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Copenhagen: A new lease of life in the fashion world

The Fashion Revolution in Copenhagen: A New Creative Momentum

In 2004, the Danish Design Center in Copenhagen was the scene of a landmark exhibition that propelled a new generation of avant-garde Danish fashion designers to the forefront. This event was a springboard for innovative designers such as Henrik Vibskov, Anna Gulmann, as well as the dynamic duo Rikke Baumgarten and Helle Hestehave, founders of the iconic brand Baum und Pferdgarten (founded in 1999). These talents have been able to redefine the contours of Danish fashion, infusing it with unprecedented boldness and creativity.

© Baum und Pferdgarten, 2023

The History of Fashion in Denmark

Fashion in Denmark has always been marked by a minimalist and functional aesthetic, inherited from classic Scandinavian design. In the 1950s and 1960s, Danish fashion was characterized by clean lines and practical clothing, reflecting the importance of utilitarian design in Danish culture. However, starting in the 1990s, a new wave of designers began to emerge, bringing with them a touch of modernity and sophistication that transformed the Danish fashion scene.

Spring-Summer Trends at Copenhagen Fashion Week

At the latest Copenhagen Fashion Week , spring trends showed a notable shift towards more sustainable and eco-friendly styles, while still retaining the elegance and avant-garde typical of the Danish capital. The collections highlighted recycled fabrics, natural dyes and asymmetrical cuts. Pastel colors dominated the catwalks, accompanied by delicate floral patterns and flowing silhouettes, reflecting a quest for harmony between man and nature.

Understand everything about the fashion trend cycle

#CityToBeach

Evolving from Pre-Summer 24, items that can adapt to urban and coastal environments stand out in Copenhagen . The business-to-beach shirt is an essential piece alongside easy-to-wear wrap skirts, while the casual suit is paired with beach-ready crochet tops.


#TexturedMinimalism

Due to the boom in modest style, the casual bet of Scandinavian design is gaining ground. Minimalist pieces and understated style are enhanced by subtle textures and interesting surfaces, with neutral tones used from head to toe in a style that exudes elegance.

© WGSN


#Darknights

Continuing from the A/W 23/24 shows in Copenhagen , a subversive and club-ready atmosphere remains a source of inspiration for a variety of Nordic designers. Winter leather is styled with sheer panels for a transitional look. The black is complemented by touches of color, notably red and fluorescent.


#CityDressing

Consisting of versatile and commercial collectibles, street style is expected to remain a popular design direction due to its season-independent quality. Relaxed pieces sit alongside subtly formal items in a casual style, while gender-inclusive silhouettes flourish.


#ModernRomantic

The creators are building on the feminine storyline of previous seasons to take a more inclusive approach, as the conversation around redefining masculinity continues. Delicate design details, painterly florals and sweet pastels come into play in the collections.

Eco-responsibility at the Heart of Danish Fashion Week

Copenhagen Fashion Week also stands out for its commitment to eco-responsibility. Aware of the environmental impact of the fashion industry, the organization of this event strives to promote sustainable practices. Participating designers are encouraged to use eco-friendly materials, minimize waste and adopt environmentally friendly production methods. Initiatives such as reducing the carbon footprint of fashion shows and emphasizing slow fashion demonstrate Copenhagen 's commitment to becoming a sustainable fashion capital. This collective effort aims not only to preserve the planet but also to inspire other cities to follow their example. At Rafale, we support this approach 100% and we hope that Paris, Milan, London and New York will quickly follow suit.

© WGSN

The International Breakthrough of Danish Designers

The Danish mark on the international scene does not stop there. Three designers born in Denmark but trained and working abroad also made an impression. Camilla Stærk , Jens Laugesen and Peter Jensen , all three of whom have participated in London Fashion Week on several occasions, embody the cosmopolitan momentum and sophistication of Danish design. Their international success heralds a new era for Danish fashion, marked by growing global influence.

Copenhagen is no longer just the bastion of classic Scandinavian design; it has become a hub for innovative and forward-thinking talents who aspire to conquer global markets. This is reflected in the bold strategy of some recently established companies, which are immediately targeting the international high fashion market rather than consolidating their presence in the local market, traditionally known for street wear and casual wear. An emblematic example of this trend is the fashion company NOIR / Illuminati II , founded in 2005, which embodies this desire to quickly establish itself on the international scene.

© WGSN
   

Thus, fashion in Copenhagen now stands out for its ability to combine innovation and avant-garde, while resolutely opening up to international horizons. The Danish capital, rich in its heritage and its talents, continues to evolve and surprise, consolidating its place of choice on the global fashion map.

Gabriela Hearst