“Verlan” is a language game that involves reversing the syllables of a word. Even though it is an old French tradition, it is since the 1990s and the advent of hip-hop culture that verlan has been adopted by everyone. Fashion is a language, Verlan is the language of our generation. This brand likes to share its memories and site Twombly, Bruce Weber, Eric Cantona and Paul Valery among the people it admires.
With Verlan, the rules of the game are simple: all their clothing is offered in limited edition, they have no release schedule, move at the pace of the customer's needs and do not offer sales.